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Gene Lytle
Gene Lytle

Host of Revenue Playbook Chronicles, sharing practical strategies for growing stronger businesses.

Marketing & Sales

When Should You Hire a Fractional CMO?

Nov 2, 2026

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9 min read

When Should You Hire a Fractional CMO?

A practical guide to deciding whether your business needs senior marketing leadership, another agency, or a better operating system.

Gene Lytle
Gene Lytle

Marketing & Sales

How to Start a Marketing Agency From Scratch

Oct 28, 2026

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9 min read

How to Start a Marketing Agency From Scratch

A practical path for choosing your service, finding your first clients, delivering good work, and building an agency that can survive beyond the founder.

Gene Lytle
Gene Lytle

Marketing & Sales

How to Speak Your Customer’s Language in Marketing

Oct 26, 2026

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7 min read

How to Speak Your Customer’s Language in Marketing

A practical method for collecting the words customers use and turning them into clearer headlines, offers, sales conversations, and calls to action.

Gene Lytle
Gene Lytle

Marketing & Sales

How to Build a Sales Pipeline From Scratch

Oct 23, 2026

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7 min read

How to Build a Sales Pipeline From Scratch

A practical system for finding prospects, managing follow-up, and turning sales activity into predictable revenue.

Gene Lytle
Gene Lytle
What Does It Mean to Scale a Marketing Campaign?

Oct 19, 2026

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6 min read

What Does It Mean to Scale a Marketing Campaign?

A practical process for testing your message, fixing the weak points, and increasing your marketing budget with confidence.

Gene Lytle
Gene Lytle
How to Fire a Client Professionally Without Burning Bridges

Oct 15, 2026

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6 min read

How to Fire a Client Professionally Without Burning Bridges

A practical process for recognizing a damaging client relationship, communicating your decision, and protecting the business you worked hard to build.

Gene Lytle
Gene Lytle
Gene Lytle unveils a unified revenue & media ecosystem.

Oct 12, 2026

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3 min read

Gene Lytle unveils a unified revenue & media ecosystem.

Five ventures and one mission of giving back, built on 38+ years in the automotive industry.

Gene Lytle
Gene Lytle
How to Create a Social Media Strategy That Generates Leads

Oct 12, 2026

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6 min read

How to Create a Social Media Strategy That Generates Leads

A practical framework for connecting your content to business goals, attracting the right audience, and turning attention into qualified conversations.

Gene Lytle
Gene Lytle
How to Build a Personal Brand AI Can’t Copy

Oct 8, 2026

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6 min read

How to Build a Personal Brand AI Can’t Copy

AI can produce an endless supply of competent content. A durable personal brand comes from the experiences, evidence, and judgment that another person cannot reproduce.

Gene Lytle
Gene Lytle
Beyond Follower Counts: Renee Miller’s Marketing Tip

Oct 6, 2026

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1 min read

Beyond Follower Counts: Renee Miller’s Marketing Tip

Renee Miller of The Miller Group offers a practical way to connect social engagement to business goals.

Gene Lytle
Gene Lytle
Awards Pages and AI Visibility: Steve Wiideman’s Tip

Oct 6, 2026

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1 min read

Awards Pages and AI Visibility: Steve Wiideman’s Tip

A practical way to keep your business recognition current, documented, and easier for prospective customers to find.

Gene Lytle
Gene Lytle

Marketing & Sales

How to Get More Business Referrals Without Begging for Them

Oct 5, 2026

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6 min read

How to Get More Business Referrals Without Begging for Them

Stan Adler built a branding firm that lasted 47 years without making a cold call. His experience offers a practical lesson for any business owner who wants more referrals without constantly asking clients for favors.

Gene Lytle
Gene Lytle

Revenue Playbooks

What Business Processes Should You Automate First?

Oct 1, 2026

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5 min read

What Business Processes Should You Automate First?

AI can eliminate hours of repetitive work, but only when you apply it to the right process. This five-part workflow audit will help you decide where to begin.

Gene Lytle
Gene Lytle

Revenue Playbooks

+2

How to Make Your Brand Easier to Find in AI Search

Sep 28, 2026

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7 min read

How to Make Your Brand Easier to Find in AI Search

What Katherine Tuominen’s Hollywood product placement career teaches us about PR, brand positioning, and becoming a credible source

Gene Lytle
Gene Lytle
Before You Hire an Amazon Agency, Fix These 5 Gaps

Sep 24, 2026

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6 min read

Before You Hire an Amazon Agency, Fix These 5 Gaps

Former Amazon trainer Pat Hanna explains why marketplace knowledge alone cannot rescue weak margins, poor compliance, or an unprepared brand.

Gene Lytle
Gene Lytle
She Lost 80% of Her Revenue. The Biggest Mistake Was Waiting.

Sep 21, 2026

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7 min read

She Lost 80% of Her Revenue. The Biggest Mistake Was Waiting.

How Renee Miller rebuilt her agency after the Great Recession and prepared it for the next crisis.

Gene Lytle
Gene Lytle
SEO Strategy That Drives Revenue: The Number That Matters More Than Rankings

Sep 17, 2026

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6 min read

SEO Strategy That Drives Revenue: The Number That Matters More Than Rankings

Rankings can look impressive in a report. Revenue tells me whether the strategy is working.

Gene Lytle
Gene Lytle
Direct Mail ROI for Car Dealerships: What a $300 Test Revealed

Sep 14, 2026

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6 min read

Direct Mail ROI for Car Dealerships: What a $300 Test Revealed

A 100-piece mailing produced 25 test drives and four to five vehicle sales. The result offers a useful model for dealerships that want measurable marketing without committing to a large campaign.

Gene Lytle
Gene Lytle
Welcome to Revenue Playbook Chronicles

Sep 11, 2026

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1 min read

Welcome to Revenue Playbook Chronicles

Practical lessons from leaders who have built, adapted, and grown through real business challenges.

Gene Lytle
Gene Lytle

Revenue Playbook Chronicles

Free monthly business insights from Gene Lytle: practical marketing tips, guest lessons, and businesses worth knowing. Unsubscribe anytime.

© 2026 Revenue Playbook Chronicles.
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