Steve Wiideman sent me a useful follow-up after our Revenue Playbook Chronicles conversation: check what your Awards & Recognition page says about your business.
His team has observed these pages appearing as citations in AI platforms such as ChatGPT when users are closer to choosing a provider. He shared one attorney example where the page received two citations.
That gives business owners a practical place to start: make the recognition you have earned easy to find and verify.
Steve’s recommendation
Keep your Awards & Recognition page up to date, then support it with factual posts across social media, forums, discussion boards, and short videos. Each piece should explain an actual achievement and point people toward the supporting details.
Steve’s example is an observation from his work. It does not establish that every awards page will earn an AI citation or generate a lead.
A simple page review
Here is how I would turn that tip into a useful work session:
Check the facts. Confirm the award name, awarding organization, year, and recipient. Make clear whether it recognizes the company or an individual.
Add the evidence. Link to an official award listing or announcement when one is available.
Explain the relevance. Give a prospective customer a plain-language explanation of what the recognition covers.
Make the page easy to find. Place it where visitors would expect to learn about your business, such as the About section.
Turn one achievement into a useful post
Choose one documented award. Write a short post explaining what was recognized, who awarded it, and when. A brief video can walk through the same information. Link back to the recognition page for the full context.
Keep the details consistent across the page and the post, and share only where the content is relevant and permitted.
This week’s action
Review your existing recognition page and fix one outdated or unsupported detail. If you do not have documented awards, build your credibility around evidence you do have, such as an approved customer story or a verifiable credential.
This tip was contributed by Steve Wiideman and adapted with his permission. The checklist above is our practical application of his recommendation.
Want help reviewing how your website presents your business? Request a conversation with Gene.