Revenue Playbook Chronicles

Practical marketing tips, lessons from podcast guests, and businesses worth knowing. Free, monthly, from Gene Lytle. Unsubscribe anytime.

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Articles

Marketing & Sales

Nov 2, 2026

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9 min read

When Should You Hire a Fractional CMO?

A practical guide to deciding whether your business needs senior marketing leadership, another agency, or a better operating system.

Gene Lytle

Marketing & Sales

Oct 28, 2026

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9 min read

How to Start a Marketing Agency From Scratch

A practical path for choosing your service, finding your first clients, delivering good work, and building an agency that can survive beyond the founder.

Gene Lytle

Marketing & Sales

Oct 26, 2026

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7 min read

How to Speak Your Customer’s Language in Marketing

A practical method for collecting the words customers use and turning them into clearer headlines, offers, sales conversations, and calls to action.

Gene Lytle

Marketing & Sales

Oct 23, 2026

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7 min read

How to Build a Sales Pipeline From Scratch

A practical system for finding prospects, managing follow-up, and turning sales activity into predictable revenue.

Gene Lytle

Oct 19, 2026

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6 min read

What Does It Mean to Scale a Marketing Campaign?

A practical process for testing your message, fixing the weak points, and increasing your marketing budget with confidence.

Gene Lytle

Oct 15, 2026

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6 min read

How to Fire a Client Professionally Without Burning Bridges

A practical process for recognizing a damaging client relationship, communicating your decision, and protecting the business you worked hard to build.

Gene Lytle

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