Beyond Follower Counts: Renee Miller’s Marketing Tip

I want the numbers we review to help us make better business decisions. Renee Miller, President and Creative Director of The Miller Group, shared an article that offers a useful starting point.

In Why Likes, Comments, Clicks and Shares Beat Followers, Renee explains why engagement deserves more attention than audience size alone. Comments can reveal questions, clicks can signal interest, and shares can introduce your business to new people. The useful next step is to connect those actions to your business goal and track what happens afterward.

Choose one offer and one destination page. Give the post a clear next step, then review the inquiries it produces. Keep a simple record of the message, publication date, link, and resulting conversations so the next decision is based on evidence.

I would ask our team: Which post helped someone take the next step toward doing business with us?

Read Renee’s full article at The Miller Group.

This feature is an original introduction and short summary of Renee Miller’s article. The full article remains on The Miller Group’s website.